The passport no longer rewards customer loyalty with simple transactions, but with privileges that make them feel favored by the brand . Hotel guests, for example, benefit from access to the park outside public opening hours. Enhance customer loyalty through a privileged experience Although the programs grant different privileges according to their members, Disneyland works to ensure that each visitor, regardless of the frequency of their visits, feels privileged in their own way , trying to capture everyone's expectations and desires.
By exploiting the data of its customers to segment them and optimize the effectiveness of its campaigns, the brand establishes a relationship of trust with them, offering fax list them services and privileges that address their emotions , rather than simple reductions. tariffs like many other loyalty programs. And after ? Disneyland Paris tries every year to perfect its tools and loyalty programs, in order to be able to offer an increasingly optimal experience to each of its visitors.
With the recent improvement of the application, we have direct access to the waiting times of the attractions. Perhaps we could go so far as to offer a personalized and adapted route to access your favorite attractions as quickly as possible, while crossing the path of your favorite characters and ending with your favorite restaurant? conclusion We could even push the immersion and the privileged relationship of the brand with its customer, by offering connected objects, like the American Disneyland: the visitor is totally connected thanks to a bracelet. He is guided according to his desires, while avoiding queuing. A place is reserved for him in his favorite restaurant and at no time does he need to take out any means of payment.